Legends Tour — HNWI Pilot · Meta Dashboard

Paid Media · Generate Digital · Flight: 7 May – 1 Jun 2026 · 5 Campaigns · 6 Ad Sets
● CAMPAIGNS ACTIVE Updated: 25 Jul 2026 07:42 UTC · Auto-refreshes hourly
Overall Performance — Meta + Google combined — to date
£1,777.74
Total Spend
Meta £1,778 · Google £0
123
Total Leads
Meta 123 · Google 0
£14.45
Overall CPL
Combined cost per lead
£11.54
Leads CPL
Lead gen campaigns only
1,012,174
Impressions
£1.76 CPM
407,391
Unique Reach
People reached
9,973
Clicks
£0.18 CPC · 0.0% CTR
3,342
Landing Page Views
62.2% of 5371 link clicks landed
Attribution Reconciliation — Meta API "lead" vs GA4 "generate_lead" by UTM
Meta = pixel-fired LEAD events from the Marketing API (includes Meta's 7-day view-through window). GA4 = generate_lead event firing on legendstour.com, session-attributed to the UTM. Large ratios usually indicate either (a) pixel firing on something other than form-submit success, or (b) heavy reliance on Meta view-through attribution. See Legends_Pixel_Amendment_Request.md for the question being put to the Legends Tour team.
Campaign bucket UTM campaign (GA4) Meta leads GA4 generate_lead GA4 contact_us Meta − GA4 Ratio
Carton House LAL
LAL ad-sets, video viewers + 1% golf-countries
 gd_legends_cartonhouse_leads_video_lal_uk 0 4 4 -4 0.0×
Experience Leads UK
Leads Global HNWI campaign, non-Carton ad-sets
 gd_legends_experience_leads_uk 123 378 375 -255 0.3×
Awareness Multi-Market
Reach campaign — leads incidental, not optimised for
 gd_legends_experience_awareness_multi_market 0 1 1 -1 0.0×
Google · Demand Gen HNWI
Google Demand Gen — Meta has no view of this
 Demand Gen – HNWI Golfers n/a 14 13 — —
Budget Progress

Combined Media Spend — £164/day × 25 days = £2,500 flight budget

Spent to date: £1,777.74 71.1% of £2,500 Remaining: £722.26
£0£2,500
Meta — £163.5/day · £1,874.1 flight
£1,777.74 spent94.9%£96 left
Google — £0/day · £626 flight
£0.00 spent0.0%£626 left
Meta — Performance Charts

Spend by Campaign (£)

Leads by Campaign

Impressions by Campaign

Daily Budget Allocation (£/day)

Leads — Daily Timeline
Meta = pixel-side leads from the Marketing API (Leads campaigns). GA4 lines filtered to UTM campaign names gd_legends_experience_leads_uk (Meta), Demand Gen – HNWI Golfers (Google Demand Gen), or GOOG_VIDEO_VIEWS_HNWI_GD (Google Video). Other GA4 conversions are excluded.
Meta — Campaign Breakdown (0 active · 3 paused)
CampaignObjective SpendImpressions ReachClicks CTRCPC CPM Landing ViewsLand % Leads CPLBudget
Leads Global HNWI ● Leads £1,419.01 240,084 79,830 7,597 3.16% £0.19 £5.91 3,096 75% 123 £11.54 £148.5/d
Awareness Multi-Market ◈ Awareness £358.73 772,090 327,561 2,376 0.31% £0.15 £0.46 246 19% — — £15/d
Leads UAE Emirates ● Leads — — — — — — — — — — — £0/d
Meta — Ad Set Breakdown (4 ad sets with data)
CampaignAd SetStatus SpendImpressions ReachClicks CTRCPC CPM Landing ViewsLand % Leads CPLBudget
Leads Global HNWI HNWI LAL 1% · Golf countries ⏸ Paused £1,409.99 239,485 79,737 7,574 3.16% £0.19 £5.89 3,079 76% 123 £11.46 £0/d
Leads Global HNWI HNWI Seed · Global retarget ⏸ Paused £6.86 314 54 7 2.23% £0.98 £21.85 3 60% — — £0/d
Leads Global HNWI Test - HNWI Seed · Global retarget ⏸ Paused £2.16 285 39 16 5.61% £0.14 £7.58 14 61% — — £0/d
Awareness Multi-Market LAL1_FEEDREELS ⏸ Paused £358.73 772,090 327,561 2,376 0.31% £0.15 £0.46 246 19% — — £15/d
Meta — Performance by Creative — Leads campaigns (ranked by CTR)
Thumbnail · parent row = combined platforms · child rows = FB / IG split · status pill marks creatives now paused. Freq = impressions ÷ unique reach (creative fatigue indicator). CPM = cost per 1K impressions. CPC = cost per all clicks. CPL = cost per lead.
Creative CampaignAd nameStatusObjective SpendImpr. ReachFreq ClicksCTR ▼ CPMCPC Landings Leads CPL Land→Lead
FEED_A · LAL Legends — HNWI Global Le FEED_A · LAL
All platforms		 WITH_ISSUES ● Leads £467.10 89,513 49,236 1.82 3,211 3.59% £5.22 £0.15 1,212 49 £9.53 4.0%
↳ FB £331.51 73,370 38,467 1.91 2,829 3.86% £4.52 £0.12 913 39 £8.50 4.3%
↳ IG £135.59 16,143 10,769 1.50 382 2.37% £8.40 £0.35 299 10 £13.56 3.3%
STORIES_A · LAL Legends — HNWI Global Le STORIES_A · LAL
All platforms		 WITH_ISSUES ● Leads £354.62 61,058 34,695 1.76 2,057 3.37% £5.81 £0.17 814 33 £10.75 4.1%
↳ FB £240.83 48,749 26,904 1.81 1,735 3.56% £4.94 £0.14 583 23 £10.47 3.9%
↳ IG £113.79 12,309 7,791 1.58 322 2.62% £9.24 £0.35 231 10 £11.38 4.3%
STORIES_B · LAL Legends — HNWI Global Le STORIES_B · LAL
All platforms		 ⏸ Stopped ● Leads £126.50 25,860 17,618 1.47 681 2.63% £4.89 £0.19 268 5 £25.30 1.9%
↳ FB £75.63 19,095 12,414 1.54 494 2.59% £3.96 £0.15 134 1 £75.63 0.7%
↳ IG £50.87 6,765 5,204 1.30 187 2.76% £7.52 £0.27 134 4 £12.72 3.0%
FEED_B · LAL Legends — HNWI Global Le FEED_B · LAL
All platforms		 ⏸ Stopped ● Leads £76.08 16,171 10,833 1.49 418 2.58% £4.70 £0.18 155 8 £9.51 5.2%
↳ FB £49.85 12,873 8,385 1.54 340 2.64% £3.87 £0.15 102 3 £16.62 2.9%
↳ IG £26.23 3,298 2,448 1.35 78 2.37% £7.95 £0.34 53 5 £5.25 9.4%
▶
 Legends — HNWI Global Le VIDEO_REEL · LAL
All platforms		 ⏸ Stopped ● Leads £385.64 46,874 27,955 1.68 1,207 2.57% £8.23 £0.32 630 28 £13.77 4.4%
↳ FB £284.65 38,008 21,362 1.78 987 2.60% £7.49 £0.29 475 22 £12.94 4.6%
↳ IG £100.99 8,866 6,593 1.34 220 2.48% £11.39 £0.46 155 6 £16.83 3.9%
FEED_A · Seed Legends — HNWI Global Le FEED_A · Seed
All platforms		 ⏸ Stopped ● Leads £6.48 277 66 4.20 7 2.53% £23.39 £0.93 3 — — —
↳ FB £4.24 164 34 4.82 6 3.66% £25.85 £0.71 3 — — —
↳ IG £2.24 113 32 3.53 1 0.88% £19.82 £2.24 — — — —
FEED_B · Seed Legends — HNWI Global Le FEED_B · Seed
All platforms		 ⏸ Stopped ● Leads £0.17 13 9 1.44 — — £13.08 £0.00 — — — —
↳ FB — 1 1 1.00 — — £0.00 £0.00 — — — —
↳ IG £0.17 12 8 1.50 — — £14.17 £0.00 — — — —
STORIES_A · Seed Legends — HNWI Global Le STORIES_A · Seed
All platforms		 ⏸ Stopped ● Leads £0.05 16 9 1.78 — — £3.12 £0.00 — — — —
↳ FB £0.02 4 3 1.33 — — £5.00 £0.00 — — — —
↳ IG £0.03 12 6 2.00 — — £2.50 £0.00 — — — —
STORIES_B · Seed Legends — HNWI Global Le STORIES_B · Seed
All platforms		 ⏸ Stopped ● Leads — 2 2 1.00 — — £0.00 £0.00 — — — —
↳ IG — 2 2 1.00 — — £0.00 £0.00 — — — —
▶
 Legends — HNWI Global Le VIDEO_REEL · Seed
All platforms		 ⏸ Stopped ● Leads £0.16 6 6 1.00 — — £26.67 £0.00 — — — —
↳ FB £0.15 4 4 1.00 — — £37.50 £0.00 — — — —
↳ IG £0.01 2 2 1.00 — — £5.00 £0.00 — — — —
FEED_B · Seed Legends — HNWI Global Le FEED_B · Seed
All platforms		 ⏸ Stopped ● Leads £0.14 16 8 2.00 — — £8.75 £0.00 — — — —
↳ FB £0.01 5 2 2.50 — — £2.00 £0.00 — — — —
↳ IG £0.13 11 6 1.83 — — £11.82 £0.00 — — — —
STORIES_B · Seed Legends — HNWI Global Le STORIES_B · Seed
All platforms		 ⏸ Stopped ● Leads £0.20 18 10 1.80 — — £11.11 £0.00 — — — —
↳ FB £0.14 11 4 2.75 — — £12.73 £0.00 — — — —
↳ IG £0.06 7 6 1.17 — — £8.57 £0.00 — — — —
STORIES_A · Seed Legends — HNWI Global Le STORIES_A · Seed
All platforms		 ⏸ Stopped ● Leads £0.51 98 27 3.63 — — £5.20 £0.00 — — — —
↳ FB £0.33 46 13 3.54 — — £7.17 £0.00 — — — —
↳ IG £0.18 52 14 3.71 — — £3.46 £0.00 — — — —
▶
 Legends — HNWI Global Le VIDEO_REEL · Seed
All platforms		 ⏸ Stopped ● Leads — 2 1 2.00 — — £0.00 £0.00 — — — —
↳ FB — 2 1 2.00 — — £0.00 £0.00 — — — —
FEED_A · Seed Legends — HNWI Global Le FEED_A · Seed
All platforms		 ⏸ Stopped ● Leads £0.20 50 18 2.78 — — £4.00 £0.00 — — — —
↳ FB £0.11 29 10 2.90 — — £3.79 £0.00 — — — —
↳ IG £0.09 21 8 2.62 — — £4.29 £0.00 — — — —
Meta — Performance by Creative — Awareness campaign (ranked by CTR)
Thumbnail · parent row = combined platforms · child rows = FB / IG split. Freq = impressions ÷ unique reach. CPM = cost per 1K impressions. Cost/Reach = spend ÷ unique reach (lower is better).
Creative CampaignAd nameStatusObjective SpendImpr. ReachFreq ClicksCTR ▼ CPMCPC Landings Leads Cost/Reach
▶
 GD Legends Experience Aw VIDEO REEL · Awareness
All platforms		 ⏸ Stopped ◈ Awareness £73.52 184,006 117,131 1.57 623 0.34% £0.40 £0.12 2 — £0.0006
↳ FB £72.94 182,896 116,021 1.58 622 0.34% £0.40 £0.12 2 — £0.0006
↳ IG £0.58 1,110 1,110 1.00 1 0.09% £0.52 £0.58 — — £0.0005
STORIES_A_v1 GD Legends Experience Aw STORIES_A_v1
All platforms		 ⏸ Stopped ◈ Awareness £227.46 475,523 247,109 1.92 1,431 0.30% £0.48 £0.16 205 — £0.0009
↳ FB £184.47 400,091 205,004 1.95 1,297 0.32% £0.46 £0.14 178 — £0.0009
↳ IG £42.99 75,432 42,105 1.79 134 0.18% £0.57 £0.32 27 — £0.0010
FEED_B_v1 GD Legends Experience Aw FEED_B_v1
All platforms		 ⏸ Stopped ◈ Awareness £32.22 64,365 55,574 1.16 187 0.29% £0.50 £0.17 24 — £0.0006
↳ FB £24.95 51,801 44,272 1.17 172 0.33% £0.48 £0.15 20 — £0.0006
↳ IG £7.27 12,564 11,302 1.11 15 0.12% £0.58 £0.48 4 — £0.0006
FEED_A_v1 GD Legends Experience Aw FEED_A_v1
All platforms		 ⏸ Stopped ◈ Awareness £25.19 47,433 40,781 1.16 134 0.28% £0.53 £0.19 15 — £0.0006
↳ FB £19.71 37,913 32,066 1.18 125 0.33% £0.52 £0.16 14 — £0.0006
↳ IG £5.48 9,520 8,715 1.09 9 0.09% £0.58 £0.61 1 — £0.0006
Meta — Video Performance — Reels & Video creatives
Video-only creatives. ThruPlay = views ≥15s or to completion. p25/50/75/100 = % of viewers reaching each quartile. Avg watch = average watch time (seconds).
Creative Ad nameObjective PlaysThruPlay p25 %p50 % p75 %p100 % Avg watch
▶
 VIDEO REEL · Awareness
GD Legends Experience Awarenes		 ◈ Awareness 145,711 1,275 9.7% 2.7% 1.4% 0.8% 1.0s
▶
 VIDEO_REEL · LAL
Legends — HNWI Global Leads		 ● Leads 44,080 2,772 29.2% 13.0% 8.5% 6.1% 4.0s
FEED_A_v1 FEED_A_v1
GD Legends Experience Awarenes		 ◈ Awareness 679 7 17.2% 3.8% 1.6% 1.0% 1.0s
FEED_A · LAL FEED_A · LAL
Legends — HNWI Global Leads		 ● Leads 441 19 10.7% 6.1% 4.8% 2.5% 2.5s
STORIES_A_v1 STORIES_A_v1
GD Legends Experience Awarenes		 ◈ Awareness 57 — 0.0% 0.0% 0.0% 0.0% 1.0s
FEED_B_v1 FEED_B_v1
GD Legends Experience Awarenes		 ◈ Awareness 27 — 0.0% 0.0% 0.0% 0.0% 1.0s
▶
 VIDEO_REEL · Seed
Legends — HNWI Global Leads		 ● Leads 6 — 16.7% 0.0% 0.0% 0.0% 1.5s
▶
 VIDEO_REEL · Seed
Legends — HNWI Global Leads		 ● Leads 2 — 0.0% 0.0% 0.0% 0.0% 0.0s
Meta — Performance by Country — Leads campaigns (ad set level)
CountryAd Set SpendImpressions ReachClicks Landings Leads Land→Lead CPL
GB HNWI LAL 1% · Golf countries £376.52 52,406 18,402 1,968 883 47 5.3% £8.01
US HNWI LAL 1% · Golf countries £372.84 30,572 13,374 1,500 749 21 2.8% £17.75
ZA HNWI LAL 1% · Golf countries £189.38 69,910 17,124 1,338 347 16 4.6% £11.84
AU HNWI LAL 1% · Golf countries £90.08 11,930 4,626 407 157 3 1.9% £30.03
IE HNWI LAL 1% · Golf countries £82.28 16,348 4,891 530 192 9 4.7% £9.14
CA HNWI LAL 1% · Golf countries £72.00 10,595 4,506 342 142 4 2.8% £18.00
ES HNWI LAL 1% · Golf countries £47.84 11,650 3,454 397 149 4 2.7% £11.96
FR HNWI LAL 1% · Golf countries £30.43 6,402 2,224 152 77 — — —
AE HNWI LAL 1% · Golf countries £27.88 7,279 2,182 149 46 3 6.5% £9.29
PT HNWI LAL 1% · Golf countries £26.55 7,647 1,639 274 115 5 4.3% £5.31
IT HNWI LAL 1% · Golf countries £25.69 5,491 1,623 173 81 3 3.7% £8.56
SE HNWI LAL 1% · Golf countries £18.49 2,112 822 70 29 3 10.3% £6.16
DE HNWI LAL 1% · Golf countries £16.92 2,144 860 100 45 3 6.7% £5.64
HK HNWI LAL 1% · Golf countries £12.27 2,525 855 68 18 1 5.6% £12.27
NL HNWI LAL 1% · Golf countries £12.04 1,421 579 64 26 — — —
CH HNWI LAL 1% · Golf countries £8.79 1,053 360 42 23 1 4.3% £8.79
US HNWI Seed · Global retarget £4.20 132 24 2 1 — — —
AE HNWI Seed · Global retarget £1.42 100 13 2 1 — — —
US Test - HNWI Seed · Global retarget £1.41 112 11 12 8 — — —
CA HNWI Seed · Global retarget £0.80 37 5 2 1 — — —
AE Test - HNWI Seed · Global retarget £0.40 93 17 2 2 — — —
GB HNWI Seed · Global retarget £0.26 16 3 1 — — — —
GB Test - HNWI Seed · Global retarget £0.23 39 4 2 4 — — —
KR HNWI Seed · Global retarget £0.10 17 3 — — — — —
KR Test - HNWI Seed · Global retarget £0.06 10 1 — — — — —
EG HNWI Seed · Global retarget £0.03 3 1 — — — — —
ES HNWI Seed · Global retarget £0.03 2 1 — — — — —
JP HNWI Seed · Global retarget £0.02 1 1 — — — — —
AU Test - HNWI Seed · Global retarget £0.02 5 1 — — — — —
MY Test - HNWI Seed · Global retarget £0.02 11 2 — — — — —
TW Test - HNWI Seed · Global retarget £0.02 3 1 — — — — —
IN HNWI Seed · Global retarget — 5 3 — — — — —
PH HNWI Seed · Global retarget — 1 1 — — — — —
IN Test - HNWI Seed · Global retarget — 11 1 — — — — —
JP Test - HNWI Seed · Global retarget — 1 1 — — — — —
GA4 — Paid Campaign Inbound (UTM) · legendstour.com · 2026-05-07 → today · pulled 25 Jul 2026 07:42 UTC
Tracking the three paid campaigns only · session-scoped GA4 attribution · matches any UTM row containing the campaign string
ChannelCampaign SessionsUsers ConvConv Rate Avg DurUTM Rows
Paid Social Meta · Leads UK
gd_legends_experience_leads_uk
 3,711 3,261 383 10.3% 127s 1 row
Paid Search Google · Demand Gen HNWI
Demand Gen – HNWI Golfers
 2,099 1,899 18 0.9% 79s 1 row
Paid Video Google · Video Views HNWI
GOOG_VIDEO_VIEWS_HNWI_GD
 0 0 0 0.0% 0s 0 rows
Meta — Ad Gallery — 27 ads in market · cached 2026-07-25 07:42 UTC
AWARENESS ⏸ FEED_A_v1
Play with Golf Legends
You've always watched them play. Now it's your turn — alongside the legends of the game.
legendstour.com · Limited spots
LAL1_FEEDREELS See Details →
AWARENESS ⏸ FEED_B_v1
Greatest Amateur Experience
The greatest amateur experience in golf. Walk the fairways with the names you grew up watching.
legendstour.com · Limited spots
LAL1_FEEDREELS See Details →
AWARENESS ⏸ STORIES_A_v1
Play with Golf Legends
Play alongside the legends of the game.
legendstour.com ·
LAL1_FEEDREELS See Details →
REEL
AWARENESS ⏸ VIDEO REEL · Awareness
Play with Golf Legends
Play alongside the legends of the game.
·
LAL1_FEEDREELS See Details →
GLOBAL HNWI ⏸ FEED_A · LAL
Play with Golf Legends
You've always watched them play. Now it's your turn — alongside the legends of the game.
legendstour.com · Limited spots
HNWI LAL 1% · Golf countries Learn More →
GLOBAL HNWI ⏸ FEED_A · Seed
Play with Golf Legends
You've always watched them play. Now it's your turn — alongside the legends of the game.
legendstour.com · Limited spots
Test - HNWI Seed · Global retarget See Details →
GLOBAL HNWI ⏸ FEED_A · Seed
Play with Golf Legends
You've always watched them play. Now it's your turn — alongside the legends of the game.
legendstour.com · Limited spots
HNWI Seed · Global retarget Learn More →
GLOBAL HNWI ⏸ FEED_B · LAL
Greatest Amateur Experience
The greatest amateur experience in golf. Walk the fairways with the names you grew up watching.
legendstour.com · Limited spots
HNWI LAL 1% · Golf countries See Details →
GLOBAL HNWI ⏸ FEED_B · Seed
Greatest Amateur Experience
The greatest amateur experience in golf. Walk the fairways with the names you grew up watching.
legendstour.com · Limited spots
Test - HNWI Seed · Global retarget See Details →
GLOBAL HNWI ⏸ FEED_B · Seed
Greatest Amateur Experience
The greatest amateur experience in golf. Walk the fairways with the names you grew up watching.
legendstour.com · Limited spots
HNWI Seed · Global retarget Learn More →
GLOBAL HNWI ⏸ STORIES_A · LAL
Play with Golf Legends
Play alongside the legends of the game.
legendstour.com ·
HNWI LAL 1% · Golf countries Learn More →
GLOBAL HNWI ⏸ STORIES_A · Seed
Play with Golf Legends
Play alongside the legends of the game.
legendstour.com ·
Test - HNWI Seed · Global retarget See Details →
GLOBAL HNWI ⏸ STORIES_A · Seed
Play with Golf Legends
Play alongside the legends of the game.
legendstour.com ·
HNWI Seed · Global retarget Learn More →
GLOBAL HNWI ⏸ STORIES_B · LAL
Greatest Amateur Experience
The greatest amateur experience in golf.
legendstour.com ·
HNWI LAL 1% · Golf countries See Details →
GLOBAL HNWI ⏸ STORIES_B · Seed
Greatest Amateur Experience
The greatest amateur experience in golf.
legendstour.com ·
Test - HNWI Seed · Global retarget See Details →
GLOBAL HNWI ⏸ STORIES_B · Seed
Greatest Amateur Experience
The greatest amateur experience in golf.
legendstour.com ·
HNWI Seed · Global retarget Learn More →
REEL
GLOBAL HNWI ⏸ VIDEO_REEL · LAL
Play with Golf Legends
Play alongside the legends of the game.
·
HNWI LAL 1% · Golf countries See Details →
REEL
GLOBAL HNWI ⏸ VIDEO_REEL · Seed
Play with Golf Legends
Play alongside the legends of the game.
·
HNWI Seed · Global retarget See Details →
REEL
GLOBAL HNWI ⏸ VIDEO_REEL · Seed
Play with Golf Legends
Play alongside the legends of the game.
·
Test - HNWI Seed · Global retarget See Details →
🖼🖼🖼
Carousel · 3 cards
UAE EMIRATES ⏸ CAROUSEL_v1
Play with Golf Legends
Play with the legends. At the world's best courses. In front of the cameras.
legendstour.com ·
HNWI_FEEDSTORIES See Details →
UAE EMIRATES ⏸ FEED_A_v1
Play with Golf Legends
You've always watched them play. Now it's your turn — alongside the legends of the game.
legendstour.com · Limited spots
HNWI_FEEDSTORIES See Details →
UAE EMIRATES ⏸ FEED_B_v1
Greatest Amateur Experience
The greatest amateur experience in golf. Walk the fairways with the names you grew up watching.
legendstour.com · Limited spots
HNWI_FEEDSTORIES See Details →
UAE EMIRATES ⏸ STORIES_A_v1
Play with Golf Legends
Play alongside the legends of the game.
legendstour.com ·
HNWI_FEEDSTORIES See Details →
UAE EMIRATES ⏸ STORIES_B_v1
Greatest Amateur Experience
The greatest amateur experience in golf.
legendstour.com ·
HNWI_FEEDSTORIES See Details →
UAE EMIRATES ⏸ UAE_RETARGETING_v1
From Emirates GC to the World
From Emirates Golf Club to the world. Play alongside the legends of the game.
legendstour.com · Limited spots
EMIRATESGC_FEEDSTORIES Learn More →
REEL
UAE EMIRATES ⏸ VIDEO REEL
Play with Golf Legends
Play alongside the legends of the game.
·
HNWI_FEEDSTORIES See Details →
REEL
UAE EMIRATES ⏸ VIDEO REEL - Copy
Play with Golf Legends
Play alongside the legends of the game.
·
EMIRATESGC_FEEDSTORIES See Details →
Legends Tour HNWI Pilot · Campaign Management: Generate Digital · Confidential · Pixel 544141106946216