Meta is the source of truth. Legends' CRM reconciliation against Meta's reported Leads
confirms the pixel Lead count matches real form submissions in the back-end. The gap below
is GA4 under-reporting real leads — not Meta over-counting. Likely causes: GA4 trigger fires on the wrong
page (e.g. before redirect), GA4 tag missing on the enquiry/success path, consent-mode default-deny dropping
most events, or an event-name mismatch with the pixel.
| Source | Definition | Leads |
|---|---|---|
| Meta Marketing API (CRM-reconciled) | Action type lead · validated against Legends CRM back-end |
133 |
| GA4 · generate_lead ⚠ under-reporting | Event firing on legendstour.com · session-attributed to UTM gd_legends_cartonhouse_leads_video_lal_uk |
4 |
| GA4 · contact_us (flagged conv) | Equivalent contact event, GA4's primary conversion definition | 4 |
| GA4 · form_submit | Site form submission event (any form) | 0 |
| GA4 missing leads (vs CRM-verified Meta) | +129 (33.2× over GA4) | |
Open question for the Legends dev: where in the JS is gtag('event', 'generate_lead', …)
called from? Is it on the same code path as trackMetaEvent('Lead', …)? Is consent mode gating GA4?
See Legends/Legends_Pixel_Amendment_Request.md (now redirects the investigation to GA4 not the pixel).
| Metric | Value | Target / cap | Status |
|---|---|---|---|
| Days elapsed | 25 | 25 | 100% |
| Spend | £496.86 | £500.00 | 99% |
| Pacing vs flight | on track | ||
| Ad set | Status | Spend | Impr. | Reach | CTR | Link clicks | Landings | Click→LP % | Leads | LP→Lead % | CPL |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Carton house HNWI LAL 1% · Golf countries | ACTIVE | £125.10 | 38,473 | 23,998 | 3.53% | 784 | 461 | 58.8% | 41 | 8.9% | £3.05 |
| Carton house HNWI video viewers LAL | ACTIVE | £371.76 | 318,626 | 157,976 | 2.13% | 4,462 | 2,362 | 52.9% | 92 | 3.9% | £4.04 |
| Country | Spend | Impr. | Reach | CTR | Link clicks | Landings | Click→LP % | Leads | LP→Lead % | CPL |
|---|---|---|---|---|---|---|---|---|---|---|
| IE | £244.98 | 108,086 | 46,086 | 3.55% | 2,061 | 1,271 | 61.7% | 86 | 6.8% | £2.85 |
| PT | £140.09 | 212,370 | 104,715 | 1.19% | 2,303 | 997 | 43.3% | 20 | 2.0% | £7.00 |
| GB | £111.79 | 36,643 | 20,568 | 4.88% | 882 | 555 | 62.9% | 27 | 4.9% | £4.14 |
Full-funnel conversion per country within each ad set.
| Country | Spend | Impr. | Reach | CTR | Link clicks | Landings | Click→LP % | Leads | LP→Lead % | CPL |
|---|---|---|---|---|---|---|---|---|---|---|
| IE | £168.34 | 84,245 | 38,062 | 3.48% | 1,547 | 927 | 59.9% | 60 | 6.5% | £2.81 |
| PT | £125.79 | 205,152 | 101,482 | 1.16% | 2,189 | 960 | 43.9% | 18 | 1.9% | £6.99 |
| GB | £77.63 | 29,229 | 17,759 | 5.07% | 726 | 475 | 65.4% | 14 | 2.9% | £5.54 |
| Country | Spend | Impr. | Reach | CTR | Link clicks | Landings | Click→LP % | Leads | LP→Lead % | CPL |
|---|---|---|---|---|---|---|---|---|---|---|
| IE | £76.64 | 23,842 | 13,707 | 3.78% | 514 | 344 | 66.9% | 26 | 7.6% | £2.95 |
| GB | £34.16 | 7,415 | 5,017 | 4.17% | 156 | 80 | 51.3% | 13 | 16.2% | £2.63 |
| PT | £14.30 | 7,216 | 5,267 | 2.02% | 114 | 37 | 32.5% | 2 | 5.4% | £7.15 |
| Platform | Spend | Impr. | Reach | CTR | Link clicks | Landings | Click→LP % | Leads | LP→Lead % | CPL |
|---|---|---|---|---|---|---|---|---|---|---|
| £391.41 | 322,195 | 156,517 | 2.25% | 4,344 | 2,375 | 54.7% | 86 | 3.6% | £4.55 | |
| £97.42 | 30,962 | 16,208 | 2.52% | 764 | 410 | 53.7% | 45 | 11.0% | £2.16 | |
| audience_network | £7.95 | 3,922 | 1,950 | 3.47% | 138 | 38 | 27.5% | 2 | 5.3% | £3.98 |
| threads | £0.08 | 20 | 20 | — | — | — | 0.0% | — | 0.0% | — |
| Age | Gender | Spend | Impr. | Reach | CTR | Link clicks | Landings | Click→LP % | Leads | LP→Lead % | CPL |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 65+ | male | £108.72 | 69,967 | 30,163 | 2.67% | 1,233 | 679 | 55.1% | 17 | 2.5% | £6.40 |
| 55-64 | male | £83.53 | 54,169 | 25,566 | 2.65% | 807 | 443 | 54.9% | 13 | 2.9% | £6.43 |
| 65+ | female | £79.09 | 66,276 | 32,020 | 2.02% | 1,081 | 563 | 52.1% | 13 | 2.3% | £6.08 |
| 45-54 | male | £76.14 | 45,717 | 22,367 | 2.66% | 688 | 387 | 56.2% | 33 | 8.5% | £2.31 |
| 35-44 | male | £58.42 | 32,543 | 15,691 | 2.49% | 458 | 292 | 63.8% | 31 | 10.6% | £1.88 |
| 25-34 | male | £28.14 | 16,540 | 8,149 | 2.24% | 219 | 127 | 58.0% | 9 | 7.1% | £3.13 |
| 55-64 | female | £26.10 | 35,932 | 19,462 | 1.35% | 337 | 143 | 42.4% | 4 | 2.8% | £6.53 |
| 45-54 | female | £14.76 | 20,205 | 11,354 | 1.42% | 197 | 85 | 43.1% | 10 | 11.8% | £1.48 |
| 35-44 | female | £7.17 | 7,512 | 4,618 | 1.60% | 76 | 29 | 38.2% | — | 0.0% | — |
| 25-34 | female | £4.12 | 2,653 | 1,732 | 2.37% | 41 | 18 | 43.9% | 1 | 5.6% | £4.12 |
| 18-24 | male | £3.77 | 2,388 | 1,290 | 2.47% | 43 | 30 | 69.8% | 1 | 3.3% | £3.77 |
| 55-64 | unknown | £2.07 | 760 | 366 | 3.16% | 11 | 4 | 36.4% | — | 0.0% | — |
| 65+ | unknown | £1.56 | 748 | 341 | 4.81% | 25 | 9 | 36.0% | 1 | 11.1% | £1.56 |
| 45-54 | unknown | £1.50 | 745 | 393 | 3.09% | 14 | 5 | 35.7% | — | 0.0% | — |
| 35-44 | unknown | £1.22 | 461 | 244 | 3.90% | 9 | 6 | 66.7% | — | 0.0% | — |
| 18-24 | female | £0.33 | 217 | 158 | 3.23% | 7 | 3 | 42.9% | — | 0.0% | — |
| 25-34 | unknown | £0.14 | 179 | 143 | — | — | — | 0.0% | — | 0.0% | — |
| 18-24 | unknown | £0.07 | 83 | 69 | — | — | — | 0.0% | — | 0.0% | — |
| Unknown | male | £0.01 | 1 | 1 | — | — | — | 0.0% | — | 0.0% | — |
| Unknown | unknown | — | 3 | 2 | — | — | — | 0.0% | — | 0.0% | — |
| Date | Spend | Impressions | Reach | Link clicks | Leads |
|---|---|---|---|---|---|
| 2026-06-22 | £28.77 | 8,166 | 6,632 | 161 | 1 |
| 2026-06-23 | £37.39 | 10,076 | 7,539 | 247 | 15 |
| 2026-06-24 | £50.58 | 13,781 | 9,529 | 321 | 10 |
| 2026-06-25 | £33.38 | 15,201 | 12,068 | 335 | 16 |
| 2026-06-26 | £29.59 | 11,671 | 9,866 | 293 | 17 |
| 2026-06-27 | £29.04 | 12,285 | 10,641 | 250 | 9 |
| 2026-06-28 | £27.97 | 13,333 | 11,424 | 270 | 5 |
| 2026-06-29 | £26.08 | 12,406 | 10,823 | 244 | 5 |
| 2026-06-30 | £26.02 | 11,589 | 9,830 | 227 | 8 |
| 2026-07-01 | £28.20 | 15,615 | 13,108 | 258 | 9 |
| 2026-07-02 | £25.55 | 15,528 | 12,884 | 290 | 5 |
| 2026-07-03 | £27.84 | 28,241 | 21,566 | 401 | 8 |
| 2026-07-04 | £23.77 | 27,729 | 20,661 | 343 | 2 |
| 2026-07-05 | £28.02 | 39,337 | 30,916 | 409 | 4 |
| 2026-07-06 | £26.48 | 44,339 | 35,061 | 459 | 3 |
| 2026-07-07 | £25.14 | 47,575 | 38,437 | 441 | 8 |
| 2026-07-08 | £16.30 | 26,413 | 23,964 | 257 | 6 |
| 2026-07-09 | £6.74 | 3,814 | 3,481 | 40 | 2 |
| Ad name | Ad set | Status | Spend | Impr. | CTR | Link clicks | Leads |
|---|---|---|---|---|---|---|---|
| Static image | Carton house HNWI video viewers LAL | ACTIVE | £371.76 | 318,626 | 2.13% | 4,462 | 184 |
| Static image | Carton house HNWI LAL 1% · Golf countries | ACTIVE | £125.10 | 38,473 | 3.53% | 784 | 82 |